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《中国广告》杂志创办于1981年，是中国第一本广告专业杂志，中国学术期刊网全文收 录期刊。创刊以来，以全球视野关注卓越广告创意，洞察市场前沿趋势，传播先进营销方法， 助力品牌健康成长。目前已形成以杂志/年鉴、数字媒体矩阵、品牌大会、论坛/奖项、智库/ 培训为五大支柱的中国品牌营销与融合传播平台。 《中国广告》由中国出版传媒股份有限公司主管，东方出版中心有限公司、上海百联集 团资产经营管理有限公司、上海市广告协会联合主办。杂志社将进一步整合优势资源，坚守 “中国广告行业第一专业媒体及中国品牌营销与融合传播平台”的定位，以更专业、开阔的 视野关注市场、关注行业竞争，为更多行业创新、品牌成长、文创发展提供专业化服务。 “在中国做广告，必读《中国广告》”成为业界共识。读者呈现年轻化、高学历、高收 入、稳定性强的特征。《中国广告》愿与您携手前行，共创未来!

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